Search engine optimization is the process of optimization of website pages in order to get traffic via search such as google, bing .
TYPES OF SEO INTENT
based on user intent is divided into four categories
- INFORMATIONAL INTENT
In this user seeks information
Examples: who is Sharukh khan , give some information based on SRK maritial status
Content types – articles , news, information
2. Navigational Intent
Navigational intent in which user wish to visit certain pages or location of websit.
Examples- druv rathee video, braand school login
Content types: popular website , login pages
3. Commercial Intent (Investigational)
in this user compares the products or user seeks feedback of product before buying it
Examples : reviews of iphone, hp laptop vs dell
Content : Product comparisons, reviews, buyer’s guides
4. Transactional Intent
Users want to make a purchase or take a certain action.
Examples: book a flight ticket , buy a shoes
Content : Product pages, pricing pages, sign up forms, e-commerce listings